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Getting Started

What is Optimizely?

You’ve heard of Optimizely as the award-winning Digital Experience Platform recognized in the Gartner Magic Quadrant for years in a row.

There’s a reason for all the buzz. Optimizely’s Digital Experience Platform rolls content, commerce, and real-time intelligence all into one integrated platform that allows your team to drive personalization at scale. It’s quick to implement — 2 to 3 times faster than other digital experience platforms — and the platform updates on its own, so that’s one less expense and headache for your development team.

Best of all, organizations who implement Optimizely see a 297% lift in ROI on average. Like we said, there’s a reason for all the buzz.

Read on to learn more about Optimizely and how it works, so you can decide whether it’s the right solution for you.

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Getting Started

What's Included in Optimizely?

Optimizely is actually multiple solutions in one. When you implement Optimizely Digital Experience Platform (DXP), you can pick and choose any of the below offerings, or go the full-stack route and implement them all.

Click to learn more about each to the right.

Optimizely Content Cloud

Content is key to today’s modern digital experience. Customers expect targeted content that feels like it was made just for them across all of your channels, and they expect your brand to stay in lock step as soon as the market changes. Optimizely Content Cloud can help you deliver. Here’s how. 

  • Intuitive editing interface: Optimizely Content Cloud uses a componentized content model that enables your editors to create, mix and match, and reuse content that drives conversions and transactions quickly and at scale.
  • A/B testing: With built-in A/B testing, your team can quickly assess whether something’s working, and act fast to adjust and update content across the buyer journey — with just a single click.
  • Easy media management: Ensuring brand consistency is a piece of cake with industry-grade governance and controls. Add and organize images, make edits, and assign approvals workflows across your channels and your organization.
  • Project collaboration: Say goodbye to your costly project management software. With Optimizely Content Cloud, your team can manage project pipelines directly within the platform, add comments, and share it for external review and approval.

Optimizely Commerce Cloud

Optimizely Commerce Cloud takes all the power of Content Cloud, and supercharges it for ecommerce. This comprehensive ecommerce platform includes everything from content to cart in one integrated solution.

  • AI-driven personalization: AI is at the heart of Optimizely Content Cloud. Deliver personalized product recommendations to customers and turn your experience management on auto-pilot — freeing up your time while lifting AOVs.
  • Powerfully simple content management: A straightforward, WYSIWYG interface enables your editors to create sophisticated shopping experiences for your customers with ease.
  • Search that sells: Built-in search functionality with faceted navigation allows customers to quickly find just the products they’re looking for — and maybe a few more, thanks to supplemental product recommendations generated by AI.
  • Actionable A/B testing: Discover the content that’s converting quickly, and act fast to drive more sales. Optimizely’s A/B testing presents your team with the top-performing content and offers — all they have to do is click yes to make those changes official.
  • Promotions Engine: Lift conversions with special offers and promotions, and precise targeting. Whether you want to run a sitewide sale or target specific visitor groups based on their behavior, you can do it with Optimizely Commerce Cloud.
  • Tailor-made checkout: Completely customize your cart, add up- and cross-sell opportunities, and drive people towards that Checkout Now button.
  • Multi-site management: Launching minisites, expanding into new territories, or operating multiple brands — it’s all effortless with Optimizely Commerce Cloud. Leverage existing templates, pull in your product data, and integrate with third-party software to get up and running quickly.

Intelligence Cloud

At last, there’s a personalized experience solution that captures customer data and behavior across all your platforms — and uses that intelligence to make real-time, AI-powered personalizations and optimizations on your site. From content to commerce, on any channel and all times, Optimizely Intelligence Cloud is always working to keep your metrics moving in the right direction.

  • Personalized content recommendations: Optimizely Intelligence Cloud uses your customer data to create one-on-one content experiences for customers on your website, mobile app, advertising, email, and other channels. Thanks to machine learning, all you have to do is set up a few rules, and the engine takes it from there, optimizing for engagement and conversions. Personalization at its best, without the constant planning and configuration that’s required by the other solutions.
  • Personalized product recommendations: Maximize revenue and transactions by presenting shoppers with the most relevant products for them, based on real-time intent data and smart machine learning.
  • Ahead-of-the-curve analytics: Optimizely Content Intelligence shows you real-time data, content audits, and insights so you can plan the content and commerce experiences your customers are looking for, before they even know they want it.

Who's Using Optimizely?

Over 9,000 brands around the globe use Optimizely to power their digital experience. Whatever experience you want to create for your customer, you can create it with Optimizely. Here are just a few examples of the brands using Optimizely:

  • Healthcare & pharma organizations like the American Physical Therapy Association, EPG Health, and American Academy of Pediatrics

  • CPG and specialty retail brands like Pizza Hut, Royal Canin, and The Gap

  • Financial services companies like Visa, Metro Bank, and Swinton Insurance

  • Technology brands like Xerox, DocuSign, and Hewlett Packard Enterprise

  • Manufacturing companies like Yamaha, Dura-Line, and ACCO Brands


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