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What Is Optimizely?

What is Optimizely?

You’ve heard of Optimizely as the award-winning Digital Experience Platform recognized in the Gartner Magic Quadrant for years in a row.

There’s a reason for all the buzz. Optimizely’s Digital Experience Platform rolls content, commerce, and real-time intelligence all into one integrated platform that allows your team to drive personalization at scale. It’s quick to implement — 2 to 3 times faster than other digital experience platforms — and the platform updates on its own, so that’s one less expense and headache for your development team.

Best of all, organizations who implement Optimizely see a 297% lift in ROI on average. Like we said, there’s a reason for all the buzz.

Read on to learn more about Optimizely and how it works, so you can decide whether it’s the right solution for you.

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Optimizely is actually multiple solutions in one. When you implement Optimizely Digital Experience Platform (DXP), you can pick and choose any of the below offerings, or go the full-stack route and implement them all. Click to learn more about each below.
What's Included in Optimizely?
7 Things We Like About Optimizely
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Who’s Using Optimizely?

Over 9,000 brands around the globe use Optimizely to power their digital experience. Whatever experience you want to create for your customer, you can create it with Optimizely. Here are just a few examples of the brands using Optimizely:

  • Healthcare & pharma organizations like the American Physical Therapy Association, EPG Health, and American Academy of Pediatrics

  • CPG and specialty retail brands like Pizza Hut, Royal Canin, and The Gap

  • Financial services companies like Visa, Metro Bank, and Swinton Insurance

  • Technology brands like Xerox, DocuSign, and Hewlett Packard Enterprise

  • Manufacturing companies like Yamaha, Dura-Line, and ACCO Brands

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Engagency Optimizely Services
.NET CMS Selection
.NET CMS Selection Consulting
Picking your next Web Content Management System or Customer Engagement Platform is a big decision. Mitigate your risk of buyer’s remorse by having our team of integration experts in your corner.
optimizely migration
Optimizely Migration
Let our team help you plan, architect, and implement your new site on Optimizely. We’ve got Optimizely migrations down to a science.
Sitecore to Optimizely Migration
Is your team ready to make the move from Sitecore to Optimizely? Let us help. Our team has years of experience navigating the ins and outs of both platforms, and we’ve got migrations down to a science.
Sitecore Commerce implementation
Optimizely Commerce Implementation
Merge content, commerce, and data to create personalized e-commerce journeys with Optimizely Commerce Cloud.
Optimizely Managed Services
Let our team of Optimizely Certified Developers, Support Engineers, and Trainers support your implementation and your team in getting the most value out of your investment.