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7 Things We Like About Optimizely

With so many DXPs to choose from, how can you be sure you're making the right choice? To make your life easier, here are 7 things we like about Optimizely.


Mar 01, 2022

With all the changes to the market in recent years, companies are looking at new DXP solutions, to help them get more value and implement the digital transformation they need to survive and thrive in the years ahead.

We’re Sitecore experts, but all these trends got us curious about the other solutions companies are looking at. We noticed Optimizely kept coming up in conversations with people in our industry and so we got curious about taking a closer look.

What we found surprised us, and we have to say, we’re impressed. Here are just a few things that we found when we took a deep dive and implemented Optimizely for one of our clients.

Easy Editing

Optimizely has a single interface for managing content which provides an inline editing experience by default with the ability to add additional values through an administrative panel. This results in a very intuitive experience for marketers, and doesn’t require additional configuration to make it work.

Powerful Personalization

If your company wants to leverage personalization, Optimizely’s approach is very simple, straightforward, and easy to activate without developer support. In some cases, activating personalization is literally as simple as flipping a switch. Personalization can also be applied to ecommerce, allowing companies to create a personalized buying experience for their customers.

Robust Ecommerce Solution

Optimizely built its ecommerce solution on the same platform as its DXP so there is seamless integration. It’s a fully mature product with hundreds of implementations and a solid method of integrating with external systems.

Straightforward Workflows & User Permissions

Optimizely has a very simple approach to user permissions and content review workflows. Marketers will find it refreshing to have the ability to configure and make changes to their permissions and workflows without developer support.

Cloud-First Hosting

If you intend to move your site to the cloud, Optimizely makes it a very easy process. They provide a full onboarding solution and a build and deployment process.

Detailed Development Support

Optimizely's developer training program is very rigorous and robust. If your goal is to build an internal

Affordable Pricing

Optimizely is very reasonably priced. Whether you’re looking for a complete SaaS solution or an on-prem licence, Optimizely has an affordable and easy-to-understand pricing model.

Intrigued by Optimizely?

We get it: Optimizely has a lot to offer. If you’re interested in whether Optimizely is the right DXP for you, let’s talk. We have over a decade of experience in implementing enterprise DXP solutions, so we’re well-versed in helping clients weigh the pros and cons of their various options and make an informed decision.


With certifications in Optimizely, Sitecore, Digizuite, and Salesforce Marketing Cloud, Engagency is a trusted digital transformation partner that specializes in implementation, managed services, enablement, and training.

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